Wisconsin Amends Requirements for DTC Permittees

In late May, Wine Institute learned that Wisconsin was delaying the issuance of new DTC shipper permits and renewals for California wineries.  The delay was based on concerns regarding a statutory requirement that out-of-state direct wine shippers, also considered corporations or LLCs, appoint an agent who is a Wisconsin resident with authority and control over […]

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States Enforce DTC Rules

The continued growth of the direct-to-consumer (DTC) sales channel means that states will continue to make DTC shipping laws a priority for enforcement in 2020. An increasing number of states are investigating DTC shipments and conducting compliance checks on direct shipper permit holders and common carriers. Wineries that ship directly to consumers outside of California […]

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Wisconsin Direct Wine Shipper Applications Available

On October 1, 2008 the legislation replacing Wisconsin’s reciprocity law with a permit system for the sale and shipment of wine directly from wineries will become effective. Under the new law, the volume limit will increase from three cases per person per year to 12 cases per person per year. A Wisconsin consumer may receive […]

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Wisconsin Expands Case Limit for Direct-to-Consumer Shipping

Wisconsin Governor James Doyle signed SB-485, the direct-to-consumer shipping bill, yesterday, March 13, 2008. The bill provides for the direct-to-consumer shipping of 12 cases per person per year (an increase over the 3-case annual limit in the reciprocity law that is being replaced). The cost of the permit is $100 per year and the bill […]

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