New Wholesale Rules Portal Provides Wineries with Up-To-Date Information on Three-Tier Compliance

Wine Institute and Compli have collaborated to launch a members-only portal that provides state-by-state compliance information for wineries that sell through the three-tier system. This brand-new resource, which aggregates wholesale rules, documents and forms, is located on the Wine Compliance Rules website launched earlier this year and is only available to Wine Institute members.

Most wineries sell through both the direct-to-consumer and three-tier channels. These models support one another and offer diverse revenue options for wineries to strengthen their businesses and grow their brands. The site now provides information and resources for both the DTC and three-tier compliance rules and regulations.

The goal of the new portal is to provide winery members with a tool to navigate the rules for selling through the three-tier system. “We’re making these rules accessible so that wineries can easily understand how to do business in each of their sales channels and maintain compliance,” said Steve Gross, VP State Relations, Wine Institute.

“We fully support Wine Institute and the work they do and are passionately invested in the success of the industry. We are thrilled for this partnership and the opportunity to share our expertise in DTC and Wholesale compliance to make the wine business stronger, together,” said Rachel Dumas Rey, President, Compli.

Compli and Wine Institute have worked closely together to develop a mobile-optimized portal that provides accurate, state-by-state information on:

  • Supplier licensing requirements
  • Product-registration rules and requirements
  • Franchise “Monopoly Protection” Laws
  • Supplier reporting requirements
  • Sales representative licensing rules
  • Self-distribution laws and requirements
  • The latest news on the wholesale industry and regulations

The Wholesale Rules Portal is for Wine Institute members and can be found here:

Find out more about becoming a member of Wine Institute here: