Massachusetts allows licensed wineries, but not retailers to direct ship wine to consumers. To improve the state’s Alcoholic Beverages Control Commission’s ability to enforce the restriction on retailer shipping, Massachusetts passed a new law (HB 4698) that defines “brand name” for the purposes of direct-to-consumer shipping. Beginning Nov. 6, 2024, a winery holding a direct wine shipper license may only sell and ship wine exclusively produced by or for the licensee and marketed under a different label owned by or registered to the licensee to consumers in Massachusetts. More information on Massachusetts’ DTC rules may be found here.
